Elixir Holdings, LLC (“Elixir,” “we,” “us,” or “our”) respects your privacy and is committed to
protecting personal data. This Privacy Policy explains how we collect, use, disclose, and
safeguard information through our website (www.elixirvideo.co)
and our advertising technology
services.
This Privacy Policy is intended to comply with applicable privacy laws, including the EU General
Data Protection Regulation (GDPR), the UK GDPR, and the California Consumer Privacy Act (CCPA), as
amended by the California Privacy Rights Act (CPRA).
Elixir Holdings provides programmatic advertising technology that enables advertisers to deliver digital advertisements across websites, mobile applications, connected television (CTV), and other digital environments.
Our platform supports:
We operate within real-time bidding (“RTB”) environments, where advertising inventory is bought and sold programmatically.
Depending on the context, Elixir Holdings may act as:
Data Controller
When we determine the purposes and means of processing personal data (e.g., fraud detection, analytics, product improvement)
Data Processor
When we process personal data on behalf of advertisers, agencies, publishers, or other partners under contractual agreements
We may collect personal information when you:
This may include:
When you visit our website, we may automatically collect:
Through our advertising platform, we process data associated with devices and browsers, including:
This data is generally pseudonymous, meaning it does not directly identify an individual.
Elixir Holdings does not intentionally collect directly identifiable personal information (such as name or email) through its advertising platform.
We use cookies and similar technologies, including:
These technologies help us:
Where required by law, we obtain consent before placing non-essential cookies. Users may manage preferences through our consent management tools or browser settings.
Elixir Holdings participates in programmatic advertising ecosystems where advertising space is transacted via real-time bidding.
When a user visits a participating website or app, bid requests containing pseudonymous identifiers and technical information may be shared with advertising platforms, including Elixir Holdings.
We process this information solely to:
We do not use this data to directly identify individuals.
We use information to:
Where applicable, we rely on:
We may rely on consent signals provided through industry frameworks such as the IAB Transparency & Consent Framework.
We may share information with:
Certain programmatic advertising activities may be considered “sharing” under applicable privacy laws.
All partners are contractually required to protect data and use it only for authorized purposes.
We retain data only as long as necessary:
We may transfer personal data internationally, including to the United States.
Where required, we implement safeguards such as:
Depending on your location, you may have rights to:
To exercise your rights, contact: dpo@elixirvideo.co
We may verify your identity and will respond within applicable legal timeframes.
You also have the right to lodge a complaint with your local data protection authority.
California residents have the right to:
Certain advertising activities may be considered “sharing” under California law.
To exercise your rights:
We honor Global Privacy Control (GPC) signals where required by law.
Users may opt out of personalized advertising through:
We implement technical and organizational measures designed to protect data, including:
Our services are not directed to children under the age of 16 (or under 13 where applicable under U.S. law), and we do not knowingly collect personal data from children.
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.